Elastic Identity™: The Future of Brand Design Isn’t Fixed
In a world where platforms change overnight, (literally), audiences are split into micro-segments, and relevance has the lifespan of...
When One Brand Has to Speak Ten Languages, You Need a New System
We were handed a brief that most brand teams would quietly cry into their kerning over. The ask? Create...
Is your personal brand eating your personality?
I get it. There’s nothing better than people understanding you, your work and responding with (virtual applause). And in...
How AI is rewriting the digital marketing playbook
The rise of artificial intelligence (AI) is rewriting the digital marketing rulebook and brands that don’t adapt risk becoming...
The Downfall of the Traditional Agency – Part 4 – Sociopaths and Accepting Abuse
The more I grow the business, the more I’m exposed to new business owners and entrepreneurs. This exposure has...
The Downfall of the Traditional Agency – Part 3 – Old Boys Club
It’s 2018 – and as a woman I’m still made uncomfortable in the workplace due to my gender. A...
The Downfall of Traditional Agencies – Part 2 – Technology and Early Adopters
I have a son who is two-years-old. Recently, he discovered how to split screen YouTube on my iPad, a...
The Downfall of the Traditional Agency – Part 1
In this four-part blog series, I will be discussing the inevitable downfall of the traditional agency structure in four...
Ephemeral Content: here today – gone today – what is it actually?
Right… what is ephemeral content? Well, it’s online content that can be only accessed for a limited time, like...
Sunday Times – How to make it as a freelancer
The gig economy is frequently mentioned in discussions about millennials and how the world of work is set to...