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Welcome to the digital thread

Minus the Bloat

Digital, Delivered Right

Meet Abigail, your digital maven

Abigail van Zyl
Founder

As the founder and creative director of The Digital Thread, Abigail will get your brand in front of the people who matter. Passionate about all things digital before Google ad words and LinkedIn organic posts were even a thing, Abigail has been building the online presence of brands since the Internet still had a dial-up-tone.

We’ve made the gig economy our b**ch.

The Digital Thread doesn’t have employees. Our business model is built on partners – experts in their fields who work together to deliver specific, measurable results for clients.

All we need is a laptop and a creative space to work. You get the best in what they do, without paying outrageous fees.

As the founder and creative director of The Digital Thread, Abigail will get your brand in front of the people who matter. Passionate about all things digital before Google ad words and LinkedIn organic posts were even a thing, Abigail has been building the online presence of brands since the Internet still had a dial-up-tone.

What’s AI got to do with it?

Spoiler: everything. AI has flipped digital marketing on its head. We’re riding that wave, staying ahead of how AI reshapes search engines and SEO to keep our clients front and centre on page one. Plus, we’re using cutting-edge AI tools to streamline production and boost campaigns. Faster, smarter, better results, without losing that human touch (because robots aren’t that clever yet).

See How We Bring Ideas to Life

Our Work in Action

Project Name The Brave Collective

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Project Name Dwarsrivier Mine Website Development

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Project Name Faith & Fear Rebrand

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Project Name Cybercom Corporate Identity Development

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Project Name SABAT Batteries Website Design & Development

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Project Name Willard Batteries Website Design & Development

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journal

blog
23rd June 2025 by
Elastic Identity™: The Future of Brand Design Isn’t Fixed

In a world where platforms change overnight, (literally), audiences are split into micro-segments, and relevance has the lifespan of...

17th June 2025 by
When One Brand Has to Speak Ten Languages, You Need a New System

We were handed a brief that most brand teams would quietly cry into their kerning over. The ask? Create...

15th March 2025 by
Is your personal brand eating your personality?

I get it. There’s nothing better than people understanding you, your work and responding with (virtual applause). And in...

10th February 2025 by
How AI is rewriting the digital marketing playbook

The rise of artificial intelligence (AI) is rewriting the digital marketing rulebook and brands that don’t adapt risk becoming...

26th November 2018 by
The Downfall of the Traditional Agency – Part 4 – Sociopaths and Accepting Abuse

The more I grow the business, the more I’m exposed to new business owners and entrepreneurs. This exposure has...

19th November 2018 by
The Downfall of the Traditional Agency – Part 3 – Old Boys Club

It’s 2018 – and as a woman I’m still made uncomfortable in the workplace due to my gender.  A...

12th November 2018 by
The Downfall of Traditional Agencies – Part 2 – Technology and Early Adopters

I have a son who is two-years-old. Recently, he discovered how to split screen YouTube on my iPad, a...

6th November 2018 by
The Downfall of the Traditional Agency – Part 1

In this four-part blog series, I will be discussing the inevitable downfall of the traditional agency structure in four...

1st November 2018 by
Ephemeral Content: here today – gone today – what is it actually?

Right… what is ephemeral content? Well, it’s online content that can be only accessed for a limited time, like...

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