Author: Abigail van Zyl

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17th June 2025 by
When One Brand Has to Speak Ten Languages, You Need a New System

We were handed a brief that most brand teams would quietly cry into their kerning over. The ask? Create...

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10th February 2025 by
How AI is rewriting the digital marketing playbook

The rise of artificial intelligence (AI) is rewriting the digital marketing rulebook and brands that don’t adapt risk becoming...

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26th November 2018 by
The Downfall of the Traditional Agency – Part 4 – Sociopaths and Accepting Abuse

The more I grow the business, the more I’m exposed to new business owners and entrepreneurs. This exposure has...

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19th November 2018 by
The Downfall of the Traditional Agency – Part 3 – Old Boys Club

It’s 2018 – and as a woman I’m still made uncomfortable in the workplace due to my gender.  A...

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12th November 2018 by
The Downfall of Traditional Agencies – Part 2 – Technology and Early Adopters

I have a son who is two-years-old. Recently, he discovered how to split screen YouTube on my iPad, a...

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6th November 2018 by
The Downfall of the Traditional Agency – Part 1

In this four-part blog series, I will be discussing the inevitable downfall of the traditional agency structure in four...

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19th October 2018 by
Radio Interview – Being a freelancer in the modern age

Guest: Abigail van Zyl, MD of the Digital Thread Topic: Being a freelancer in the modern age. Host: Mark...

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The Lost Art of Client Service

Creatives love to celebrate their creativity. Seriously, they have an award show category for everything, at the Chip Shop...

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1st August 2018 by
Why is it so Difficult to Understand that Digital Agencies Should Drive?

I often feel like I’m going crazy (and tend to have insane RBF – Resting Bitch Face)  when looking...